One way to Improve Your Website Bounce Rates

What is bounce rate:

According to Google analytics, “bounce rate is the percentage of visits that go to only one page before exiting a site.”

Factors that influence bounce rates:

Improve Website Bounce Rate

If you stop and have a think about it there are just a few reasons why someone visiting your website would hit the back button, rather than browse more pages.

·         Your website does not contain what they are looking for.

·         They believe your website does not contain what they are looking for.

·         Page load times are too long.

·         Your website is designed in a way they cannot see it properly, like some flash sites.

Any website designer worth their salt could quickly design out the last two items on the list. If your website is about dry cleaning and the browser was looking for wet suits, there is nothing you can do. So, this only leaves one way to improve your website bounce rates. You have to convince people coming to your site that it contains exactly what they are looking for. How can you do this?

Compelling website visitors to stay:

Recent research by business coaches and marketing analysts says that you need a statement at the very top of each page that engages with people browsing it. This statement is not your business name, nor is it your profession. I call it a descriptive marketing statement where you are selling the sizzle not the steak. In other words this is matching the benefits of your product or service with the needs of your target audience.

A cleaner might say – “we don’t cut corners we clean them - thoroughly”

An Engine Tuner– “save money on fuel and gain extra performance”

A photographer – “a lifetime of beautiful memories, captured forever”

How to double the effectiveness of descriptive marketing statements:

Your website visitors have to be subtly led if you want to increase the effectiveness of your descriptive marketing statements. We do this by linking them with strong calls to action. A call to action simply tells your visitors what you want them to do. “Click here for latest offers”, “ Call now to reserve your place”, “download your free diet plan here” .

We all live our lives at a thousand miles an hour and know what we want and if we can’t find it we move on. Or click back! This is why on every single page you should have a descriptive marketing statement in pride of place at the very top of the page. Research suggests that if you can fit in other statements and calls to action, the visitors to your website are more likely to stay longer. The longer they stay the more likely they are to become a customer.

About the author:

Duncan Malloch is an entrepreneur from the UK with specialism’s in online marketing, website design and search engine optimization. If you are looking for a one stop shop to promote your business online, visit the PWP Web design website by CLICKING HERE. Thank you

Improve Business Profitability with Competent Web Development & Design Services

Today nearly every business or company owns a website. With the increasing access of internet technology whether from PC or smart phones, a website acts as an integral element of a business whose desire is to secure extra profits. As you know, a website is one of the most powerful marketing tools that make your business easily accessible to millions over the World Wide Web. It endorses your business presence and promotes your products and services for your audience locally and globally.

Web development services offer a lot to the business world, as anyone can achieve their goals in business by developing and maintaining their web presence in an effective and efficient way. So what exactly these services are? Web development services are the services offered by professional web developers and designers. Proficient in creating business based websites from continuously evolving online marketing strategies that help to create attractive and dynamic websites that can run on several devices. As new strategies are being developed on daily basis, the main aim of web development services is to recognize these changes and use these innovations to increase your market share.

With dynamic and engaging websites, many companies and businesses gain advantages over their competitors and maximize their sales. A professional web development company will understand your requirements and knows very well that your website represents your brand, the identity of your business, for the whole web audience and also represents improved ROI. An experienced development company has a team of qualified and skilled team members such as developers, designers, consultants, business analysts etc; which together will provide you with the appropriate online solution for your exact business needs.

Before hiring a professional web development company you must check out following points:

•          Firstly, determine why you need a website. Do you need it for selling products or services or for strengthening your brand awareness or both. In this case you need to hire a reputable and experienced company, as only true experts can develop the right kind of website for you.
•       Secondly, determine your target audience, because to improve business profitability you must know who your actual audience is. If you are hiring an experienced company, they should help you in identifying your target audience and design your website in such a way that they are attracted to your website, driving more traffic to your business.
•        Thirdly, determine what kind of website you need? Is it required to be accessed by mobile devices? Were you aware that today’s generation access your site on their PC, laptops, their smart phones and tablets as well. In this case you can create separate websites for different devices or you can create responsive web designs. These responsive websites adjust the viewing experience according to the size of the screen being used. It is important that your selected designers should have experience in this new format of web development.
•    Fourthly, determine how much marketing experience the company has. Too many companies are all about the design, but lack the knowledge to get potential customers to call, email you, or make a purchase.  An ideal firm has experts in all these disciplines and can design you an exclusive website that supports your business goals completely.

To get a great ROI, to build brand, to increase your bottom line should be the aim. Try to meet face to face to discuss all these points before hiring an experienced and reputable web development service provider. Then you can be confident that the company you choose will take your business to the next level. 

Independent Blog with tips on how loyalty can increase profitability - CLICK HERE

If you require improved profitability through professional web design:

PWP Web Design

Web: www.pwpweb.co.uk

Email: info@pwpwd.co.uk

Twitter: PWP_Web

Facebook: pwpweb

About the author:

Duncan Malloch is an entrepreneur from the UK with specialism’s in on line marketing, website design, search engine optimization and coaching.

Help for Small Business in Darlington

Darlington Councils, Business Engagement Team

The Business Engagement Team works with other business support agencies and directly with local businesses to help promote and support a thriving economy in Darlington. Highlighting the town as a great business location.

The council’s engagement team offers a wide range of business services with the principal aims to create and safeguard jobs in Darlington. Achieving this by stimulating business opportunities,  attracting new investment from outside Darlington and by offering encouragement and support to new businesses and existing businesses wishing to expand. The team acts as a focal point for businesses looking to communicate with the Council, providing named points of contact to assist the smooth transition of business enquiries.

Business Support & Advice in Darlington

Darlington has a dedicated team of business advisers on hand to offer support and advice to established businesses or individuals considering a move in to self employment. This is achieved by providing 1 to 1 sessions; mentoring and follow up support. The business support team can provide advice on a range of subjects including developing a fledgling business idea; business planning, ICT,  marketing,  expansion of existing businesses,  trading with the public sector, moving business location, identifying local sources of training, recruitment needs and sources of finance. The council’s advisors can also direct enquiries to other agencies that may be able to assist with elements such as improving productivity, new product development, energy efficiency and reducing a business’ carbon footprint.

Networking & Keeping Businesses Up to Date in Darlington

The council’s Business Engagement Team works closely with other organisations to support businesses within Darlington, encouraging collaboration through the promotion of inter-trading events, hosted company visits and various seminar programes. Networking opportunities offer local businesses the opportunity to share best practice and to enhance their knowledge of general business issues. You will probably meet fellow businesses who can help with accounts, website design, marketing and promotion, lots of  like minded business people.

Darlington Markets Free Market Stall for Business Promotion

Marks & Spencer, Tesco and Morrisons all started out as market stalls and are now hugely successful businesses. Markets are therefore a fantastic testing ground for a budding entrepreneur with a bright idea and a limited budget. Not everyone want to grow to become a multi-million pound industry, but market stalls can make great contributors to the local economy and central to the vitality of Darlington town centre and regeneration of the wider area.

These markets offer local Darlington business start-ups the opportunity (as a one off) to have a stall on a Monday and Saturday, completely FREE of charge, to help promote and showcase your business, with the potential to reach out to a new customer base.

A fully weather proof gazebo can be provided, together with tables and lighting/power if required. Businesses can book an available stall and stock up with an attractive display. You may not want to sell anything but just use a market stall as an advertising medium where you can hand out literature, leaflets or business cards. Once you’ve had a taste of trading at Darlington Markets for FREE, you can sign up for a series of non contractual stall hires for just £20 a day on a Monday and Saturday. Established businesses are also entitled to this excellent opportunity. View this as an inexpensive way to reach new customers. Why not use the stall to advertise your business, get your company noticed.

Useful Links:

Darlington Council Business Webpage

Darlington Web Design

Darlington Online Marketing Company

Are You Buring Money?

Are You Burning Money?

Would You Like to Know if You Are?

The Local Advertiser magazine dropped through my door today, so rather than throw it away, I thought we could do a useful comparison, for you:

Advertiser Potential Reach: 18,402  Quarter Page Ad is £79.20 (cost of 0.4p each)

With an internet ad we can break this down more specifically to each trade so:

Roofers: 60,500 searches on PC, 12,100 searches on mobile devices, Full  Web Optimisation £59 (cost of 0.000008p each)

Double glazing: 246,000 searches on PC, 40,500 searches on mobile devices, Full  Web Optimisation £59 (cost of 0.000002p each)

Electricians: 246,000 searches on PC, 90,500 searches on mobile devices, Full  Web Optimisation £59 (cost of 0.000001p each)

Painter & Decorator: 40,500 searches on PC, 9,900 searches on mobile devices, Full  Web Optimisation £59 (cost of 0.0011p each)

TV Aerials: 49,500 searches on PC, 12,100 searches on mobile devices, Full  Web Optimisation £59 (cost of 0.00009p each)

Landscaping: 301,000 searches on PC, 49,500 searches on mobile devices, Full  Web Optimisation £59 (cost of 0.000016p each)

Paving: 368,000 searches on PC, 74,000 searches on mobile devices, Full  Web Optimisation £59 (cost of 0.000001p each)

If your business isn’t listed above, call and I can give you, your specific industries search results.

** CONCLUSION **

Advertising in Print is about 100 times to 1000 times more expensive, compared to potential traffic from online.
Remember too, that these searches are carried out by people actually looking for your business,
not a chance encounter in a throw away magazine.

For just £1.93 a day we can promote your business
to thousands of people – online

W: PWP Web Design |  E: info@pwpwd.co.uk  | T: 07980 412 752

Delighted Customers

Delighted Customers


Watched the "Bank of Dave" on Channel 4 last night and simply loved that guys drive and motivation! What Dave is trying to do to help businesses in Burnley, we at PWP Web Design are trying to do for small businesses in the UK - and across the English speaking world.

Be the Best

I strongly believe it all comes down to focus. You can try and build a business that has monetary goals, or possession goals - But I know that these don't give business owners enough drive to run a successful company. The focus needs to be on providing the best service for your customers. If you do they will come back, they will recommend you to others. You could have an exploding business with thousands of highly delighted customers. How nice would that be?


That is my aim, and PWP Web Designs aim to have delighted customers. that is to say delighted customers over satisfied customers.


To delight them and keep them coming back for me you have to understand their needs. Do what Dave does and actually go out, meet them and ask them questions. And in the field that is search engine optimisation, education plays a huge role in building trust and rapport with your clients. If we educate but don't get a sale I am happy, if we educate and get a sale I am highly delighted.


If you own a small business and have ambition, need help with online marketing, I would love to talk with you. As specialists in SEO we can guarantee your business first page on Google. Not some hollow guarantee, this is a cast iron written guarantee. In fact you would be silly not to take up our offer, you have nothing to lose? But maybe you are not educated enough yet, and that's ok. Why not contact me and ask some questions about what I can do for your business? And then decide.




We are: PWP Web Design and SEO Consultants
Based in UK
Web1: www.pwpwd.co.uk                              Email: info@pwpwd.co.uk
Web2: www.first-page-google-seo.co.uk          Email: first@pwpwd.co.uk