Tuesday, 31 December 2013

Learning What Marketing Works – The Hard Way!

Having being in business for a long time I have learned many lessons the hard way. The purpose of this blog is to point you in the right direction when it comes to marketing, so you don’t make these same mistakes!

In the past I had many sales people call me and say that their marketing would bring me more clients. I would say how many? They would say no marketing company can give a guarantee. So, if I liked the sound of what they were saying and they showed some empathy, I would usually “give it a go”. Guess what, apart from the hayday of Yellow Pages, nothing worked. To the point where I wouldn’t even make the money back on the investment I laid out.

There is a clue there. Marketing MUST be an investment, you must get some kind of guarantee. I was so annoyed at being ripped off by big National companies that I decided to put my electronics and software training to good use. I decided to do all the marketing for my companies myself. That was a long time ago, and I have never looked back.

Around 2005 a close friend said why don’t you offer these services to other businesses? And I now do. Over the years there has been many changes on what works best, but here on the cusp of 2014 is my advice for all you business owners.

  1.     What works best today is a powerful mix of onsite optimisation together with a flexible, fully managed online ad campaign. (Flexiads)
  2.    All this is great to know, but 100% useless unless you give it a go.


The marketing that didn’t work for me included: All paper advertising, email campaigns, linkedin, facebook, facebook ads, having someone else run an adwords campaign for me, Yell.com now hibu and still as bad, BT customer street and lots of others.
My mission is to help businesses like yours achieve your goals, get more customers and get the reward of more profit for a job well done. Some of you are scared to invest, I know, I have been there. This is why I came up with FlexiAds.

Starting at just £59 or the Dollar equivalent you get one months worth of online marketing which I guarantee WILL get visitors to your website and even calling you directly! After one month we will know whether your campaign has been a success or not. One business who started with us in November received 98 visitors to her website and converted these visits to 8 new clients worth £2,400 per year! For just £59. The thing is we know that by doubling her investment we can get even more visitors and more new clients and more profits! Isn’t this what you want?

We listened to people and they told us they didn’t like contracts. So FlexiAds don’t have a contract. You just pay for a month at a time. This gives you confidence as only companies who are unsure about their services would LOCK you into a 12 month contract. FlexiAds also give you FLEXIBILITY. If like our lady with 8 new clients, if that was enough for now you can stop your ads. If you wanted more clients and more profits you could increase your budget. This has the effect of smoothing out those peaks and troughs in your business cycle.

Also with FlexiAds you get a Duncan, a me on the end of a phone 9am to 9pm everyday! I’m also on Skype or you can visit me, whatever is best for you.

More information on FlexiAds can be found by CLICKING HERE.

10 Interesting Digital Marketing Techniques - CLICK HERE

Thank you and Happy New Year 2014

About the author:

 is an entrepreneur from the UK with specialism’s in online marketing, website design and search engine optimization. If you are looking for a one stop shop to promote your business online, visit the PWP Web design website by CLICKING HERE. Thank you