One way to Improve Your Website Bounce Rates

What is bounce rate:

According to Google analytics, “bounce rate is the percentage of visits that go to only one page before exiting a site.”

Factors that influence bounce rates:

Improve Website Bounce Rate

If you stop and have a think about it there are just a few reasons why someone visiting your website would hit the back button, rather than browse more pages.

·         Your website does not contain what they are looking for.

·         They believe your website does not contain what they are looking for.

·         Page load times are too long.

·         Your website is designed in a way they cannot see it properly, like some flash sites.

Any website designer worth their salt could quickly design out the last two items on the list. If your website is about dry cleaning and the browser was looking for wet suits, there is nothing you can do. So, this only leaves one way to improve your website bounce rates. You have to convince people coming to your site that it contains exactly what they are looking for. How can you do this?

Compelling website visitors to stay:

Recent research by business coaches and marketing analysts says that you need a statement at the very top of each page that engages with people browsing it. This statement is not your business name, nor is it your profession. I call it a descriptive marketing statement where you are selling the sizzle not the steak. In other words this is matching the benefits of your product or service with the needs of your target audience.

A cleaner might say – “we don’t cut corners we clean them - thoroughly”

An Engine Tuner– “save money on fuel and gain extra performance”

A photographer – “a lifetime of beautiful memories, captured forever”

How to double the effectiveness of descriptive marketing statements:

Your website visitors have to be subtly led if you want to increase the effectiveness of your descriptive marketing statements. We do this by linking them with strong calls to action. A call to action simply tells your visitors what you want them to do. “Click here for latest offers”, “ Call now to reserve your place”, “download your free diet plan here” .

We all live our lives at a thousand miles an hour and know what we want and if we can’t find it we move on. Or click back! This is why on every single page you should have a descriptive marketing statement in pride of place at the very top of the page. Research suggests that if you can fit in other statements and calls to action, the visitors to your website are more likely to stay longer. The longer they stay the more likely they are to become a customer.

About the author:

Duncan Malloch is an entrepreneur from the UK with specialism’s in online marketing, website design and search engine optimization. If you are looking for a one stop shop to promote your business online, visit the PWP Web design website by CLICKING HERE. Thank you

Microsites and Their Benefits to Business

Today’s business world comprises of several amazing things and one of them is the ability to create sub brands of the main brand. Traditionally, companies who had a strong brand could translate this into sub brands. These individual sub brands served to strengthen the company’s overall image, and add consistency. Now with advancements in website technology, the modern business age has added its own trends regarding the marketing of these sub brands and a popular way to promote them is known as microsites.  

So what exactly are these microsites? Basically they are smaller, more focused websites which concentrate on a specific product, service or geographical area. A microsite when used as a single individual web page that functions as a discrete entity within an existing website is referred to as a landing page. Today many top businesses have various websites for each product or sub-brand they wish to market. These targeted websites provide many benefits not only to the specific product but to the parent brand and its umbrella of products or services. A microsite should carry across the design theme and feel of your main website and be tightly focused. Usually the webpage is very heavily and highly optimised using identified and specifically targeted keywords or phrases, to attract specific customers.

As there are several benefits of creating microsites, many companies are now jumping on this successful bandwagon. There are thousands of microsites online all over the world. Many feature great content and use creative techniques to promote your services or products. In order to increase your sales of particular products or services, businesses continuously develop new targeted microsites to gain amazing results. Let’s have a look at the benefits that you can expect by having a microsite designed for your business:

• ·         As a business owner the first thing that you should consider when thinking about your professional website is SEO. Search engine optimisation is the key factor in successful online marketing. Microsites have their own unique URL’s, or web addresses which help your customers to find your products and services more easily. Keyword analysis will allow you to choose a rich domain name that will give added power to get found in the popular search engines like Google.

• ·         Microsites are an effective branding option for those businesses who are looking to launch new products or services. You can use them to specifically focus on your target market which will make you stand out as an expert.
• ·         Creating microsites are recommended should you wish to update detailed information about new products and services, resulting in more engagement and contact with customers.

• ·         Microsites can be designed to market seasonal promotions that may have short life span. There are several businesses that use this technique successfully to market their at key times of year.
• ·         A microsite makes the perfect experimental marketing tool. If you want to experiment with your online strategies then this could be your best option.
• ·         The best benefit a small microsite gives you is that it is the cheapest way to get your business online. Because these microsites have less pages and are highly targeted means that they can usually be developed and designed easily, quickly and cheaply.

Above are just some of the benefits of microsites. Your business can gain much more by hiring the services of a web designer with microsite design experience. The one aspect to remember is to focus on just one product, one service or one geographical area. Figure out who your target market is and then your designer can combine this information with keyword analysis to create an effective, fully optimised online presence for your business. 

Duncan Malloch is the microsite specialist at PWP Web Design

Web Design Darlington

web design examples one

As a part of business world we all know how it is difficult to get business and how much efforts it need to get profit from your website? Today with the reaching of internet in everyone’s hand, before using any product or service, customer first search about the company over the web and after confirming all the things, they make their decision.

With such a boom in internet world, every business owner wants to make their website visible for more visitors to gain more profit and rank on search engines. But is only visibility matter to get high business? Or are there other factors too that can affect your online business? It’s a fact that visibility on search engines is necessary but if you look on other side, you will notice that there are various factors that are essential too with online presence.

One of the major factors is designing of the website. It is the first thing that customer see when he/she search about your services and products. The layout of the site, its content and images all are part of the website designing. We all live in a world where everything keeps on changing and in this living environment, having a normal website with some flashy templates will not provide you desired results. You need to make your site in such a way that it attracts more and more customers and apart from this makes your potential customers to stay on your site so that they read about your services and take a look on your products images as well.

web designs example two

Don’t make your website just like an online page. Make it responsive for your precious customers and to make it alive, it needs a professional touch such as Web Design Darlington. Genuine content, designing the site by keeping the concept of SEO in mind and how to generate the revenue is all what these experts do while designing your site. They create your online presence in such a way that it helps Google to rank the site on top results.

Getting business in SEO world is really hard if you don’t have knowledge about how search engines actually works? To make internet presence, a unique, attractive and professionally designed website is all needed and you can get all this with the help of Web Design Darlington. In addition they offer you advices about how can you constantly stay on top pages of Google? And what are the factors you need to consider while running your marketing campaign to generate more revenue?

So now if you are looking for such a firm, remember to do your job first for finding the best SEO and web design professional. Fake companies present everywhere and therefore various companies are there who claims to provide you best, even when they don’t have appropriate experience in the field. While browsing the net check online reviews and compare several company offers, and then make your choice of hiring the expert and professional firm.

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