Ultimate Online Marketing
There is a lot more to successfully marketing your business online, than just having a pretty website. A pretty website is no good at all if nobody can find it.
So, you want to market your business online, or increase the effectiveness of your current website. I will give you some advice here which will help you on the road to better success!
The secret sauce is to have your website optimised for the keywords or keyphrases that you want to be found for. Make sense? Well statistics show that each webpage can manage to be effectively optimsed for just two keywords. If you have a business that operates in several areas, I would suggest a separate webpage be optimsed for each area.
That's the website, onsite optimisation. But your website needs more than just optimisation so Google likes it. In fact just as important is that it has to be easy for your potential customers to find their way around it, and to easily contact you. How can you achieve this? Having an easy to follow menu in plain sight. But, the most important aspect of any website is your phone number.
Phone numbers should be in large text (not an image) in the top right of every page. Phone numbers should be preferably local but a mobile is second best. Don't waste money on 0800 numbers or 0844 (local charge) numbers. Nearly everyone's uses mobiles today so having an 0844 number actually costs then money. You don't want to be putting this barrier between a customer and yourself!
The content on the page has to be attractive, in that it is what your potential customers are expecting. They need to know they can trust you.
The Next Step
Now your website is looking the part, both visually and to the Google spiders, you need to let people know about it. This is all about building links. But don't get all your links from one type of source, such as directory listings. Actually Goggle is starting to dislike directory listings so be careful with these. Build your links from places like Google plus, Blogger, you Tube, Facebook, Twitter, Forums and by article submissions.
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