One way to Improve Your Website Bounce Rates

What is bounce rate:

According to Google analytics, “bounce rate is the percentage of visits that go to only one page before exiting a site.”

Factors that influence bounce rates:

Improve Website Bounce Rate

If you stop and have a think about it there are just a few reasons why someone visiting your website would hit the back button, rather than browse more pages.

·         Your website does not contain what they are looking for.

·         They believe your website does not contain what they are looking for.

·         Page load times are too long.

·         Your website is designed in a way they cannot see it properly, like some flash sites.

Any website designer worth their salt could quickly design out the last two items on the list. If your website is about dry cleaning and the browser was looking for wet suits, there is nothing you can do. So, this only leaves one way to improve your website bounce rates. You have to convince people coming to your site that it contains exactly what they are looking for. How can you do this?

Compelling website visitors to stay:

Recent research by business coaches and marketing analysts says that you need a statement at the very top of each page that engages with people browsing it. This statement is not your business name, nor is it your profession. I call it a descriptive marketing statement where you are selling the sizzle not the steak. In other words this is matching the benefits of your product or service with the needs of your target audience.

A cleaner might say – “we don’t cut corners we clean them - thoroughly”

An Engine Tuner– “save money on fuel and gain extra performance”

A photographer – “a lifetime of beautiful memories, captured forever”

How to double the effectiveness of descriptive marketing statements:

Your website visitors have to be subtly led if you want to increase the effectiveness of your descriptive marketing statements. We do this by linking them with strong calls to action. A call to action simply tells your visitors what you want them to do. “Click here for latest offers”, “ Call now to reserve your place”, “download your free diet plan here” .

We all live our lives at a thousand miles an hour and know what we want and if we can’t find it we move on. Or click back! This is why on every single page you should have a descriptive marketing statement in pride of place at the very top of the page. Research suggests that if you can fit in other statements and calls to action, the visitors to your website are more likely to stay longer. The longer they stay the more likely they are to become a customer.

About the author:

Duncan Malloch is an entrepreneur from the UK with specialism’s in online marketing, website design and search engine optimization. If you are looking for a one stop shop to promote your business online, visit the PWP Web design website by CLICKING HERE. Thank you