What is bounce rate:
According to Google analytics, “bounce rate is the percentage of visits that go to only one page before
exiting a site.”
Factors that influence bounce rates:
 |
| Improve Website Bounce Rate |
·
Your website does not contain what they are
looking for.
·
They believe your website does not contain what
they are looking for.
·
Page load times are too long.
·
Your website is designed in a way they cannot
see it properly, like some flash sites.
Any website designer worth their salt could quickly design
out the last two items on the list. If your website is about dry cleaning and
the browser was looking for wet suits, there is nothing you can do. So, this
only leaves one way to improve your website bounce rates. You have to convince
people coming to your site that it contains exactly what they are looking for.
How can you do this?
Compelling website visitors to stay:
Recent research by business coaches and marketing analysts
says that you need a statement at the very top of each page that engages with
people browsing it. This statement is not your business name, nor is it your
profession. I call it a descriptive marketing statement where you are selling
the sizzle not the steak. In other words this is matching the benefits of your
product or service with the needs of your target audience.
A cleaner might say – “we don’t cut corners we clean them -
thoroughly”
An Engine Tuner– “save money on fuel and gain extra
performance”
A photographer – “a lifetime of beautiful memories, captured
forever”
How to double the effectiveness of descriptive marketing statements:
Your website visitors have to be subtly led if you want to
increase the effectiveness of your descriptive marketing statements. We do this
by linking them with strong calls to action. A call to action simply tells your
visitors what you want them to do. “Click here for latest offers”, “ Call now
to reserve your place”, “download your free diet plan here” .
We all live our lives at a thousand miles an hour and know
what we want and if we can’t find it we move on. Or click back! This is why on
every single page you should have a descriptive marketing statement in pride of
place at the very top of the page. Research suggests that if you can fit in
other statements and calls to action, the visitors to your website are more
likely to stay longer. The longer they stay the more likely they are to become
a customer.
About the author:
Duncan Malloch is an entrepreneur from the UK
with specialism’s in online marketing, website design and search engine optimization.
If you are looking for a one stop shop to promote your business online, visit
the PWP Web design website by CLICKING HERE. Thank you
