Improve Business Profitability with Competent Web Development & Design Services

Today nearly every business or company owns a website. With the increasing access of internet technology whether from PC or smart phones, a website acts as an integral element of a business whose desire is to secure extra profits. As you know, a website is one of the most powerful marketing tools that make your business easily accessible to millions over the World Wide Web. It endorses your business presence and promotes your products and services for your audience locally and globally.

Web development services offer a lot to the business world, as anyone can achieve their goals in business by developing and maintaining their web presence in an effective and efficient way. So what exactly these services are? Web development services are the services offered by professional web developers and designers. Proficient in creating business based websites from continuously evolving online marketing strategies that help to create attractive and dynamic websites that can run on several devices. As new strategies are being developed on daily basis, the main aim of web development services is to recognize these changes and use these innovations to increase your market share.

With dynamic and engaging websites, many companies and businesses gain advantages over their competitors and maximize their sales. A professional web development company will understand your requirements and knows very well that your website represents your brand, the identity of your business, for the whole web audience and also represents improved ROI. An experienced development company has a team of qualified and skilled team members such as developers, designers, consultants, business analysts etc; which together will provide you with the appropriate online solution for your exact business needs.

Before hiring a professional web development company you must check out following points:

•          Firstly, determine why you need a website. Do you need it for selling products or services or for strengthening your brand awareness or both. In this case you need to hire a reputable and experienced company, as only true experts can develop the right kind of website for you.
•       Secondly, determine your target audience, because to improve business profitability you must know who your actual audience is. If you are hiring an experienced company, they should help you in identifying your target audience and design your website in such a way that they are attracted to your website, driving more traffic to your business.
•        Thirdly, determine what kind of website you need? Is it required to be accessed by mobile devices? Were you aware that today’s generation access your site on their PC, laptops, their smart phones and tablets as well. In this case you can create separate websites for different devices or you can create responsive web designs. These responsive websites adjust the viewing experience according to the size of the screen being used. It is important that your selected designers should have experience in this new format of web development.
•    Fourthly, determine how much marketing experience the company has. Too many companies are all about the design, but lack the knowledge to get potential customers to call, email you, or make a purchase.  An ideal firm has experts in all these disciplines and can design you an exclusive website that supports your business goals completely.

To get a great ROI, to build brand, to increase your bottom line should be the aim. Try to meet face to face to discuss all these points before hiring an experienced and reputable web development service provider. Then you can be confident that the company you choose will take your business to the next level. 

Independent Blog with tips on how loyalty can increase profitability - CLICK HERE

If you require improved profitability through professional web design:

PWP Web Design

Web: www.pwpweb.co.uk

Email: info@pwpwd.co.uk

Twitter: PWP_Web

Facebook: pwpweb

About the author:

Duncan Malloch is an entrepreneur from the UK with specialism’s in on line marketing, website design, search engine optimization and coaching.

Google Page one Naturally

Search conducted 6th April, 2013

How many people do you know, who can

Talk the talk, but cannot walk the walk?

When it comes to getting your business

To Page one of Google, I bet many people

Have told you they can do it.

How do you know if you can trust them?

I typed into Google on 6^th April, 2013

“google page one naturally” and whose

Website came up first on page one out of

1,540,000,000, yes that’s first out of

1,540 MILLION!

PWP Sister site of course!

This website isn’t as “flash” as our main website

But it just goes to prove, we can, and we do get

businesses to page one.

WHY PAGE ONE?

Googles page one attracts 94% of all the clicks!

The top half of page one nearly 80%

This is where the customers and the profits are.

I TRIED IT BEFORE AND IT DIDN’T WORK

That could be down to several reasons. First being

That you never got to page one. Maybe your

description didn’t have a call to action. Maybe, your

website was uninspiring. Whatever the reason we

are here to help you succeed.

I BET IT COSTS AN ARM AND A LEG!

It should do! But we prefer to have lots of customers

paying a little, rather a few customers paying a lot.

How does £59 a month sound? That’s for the website

SEO and our marketing expertise too. Come

on you know this is a great investment?

HOW SOON CAN I GET STARTED?

Once your website has been checked over. Then

we can begin all the off site SEO stuff. Month by month

your website will soar through the rankings to end

up on page one of Google.

WHAT DO I DO TO GET STARTED?

We like to talk to all our clients, it’s no good

Bringing lots of customers if your business can’t

Cope with the extra numbers. Please call our

Sales director David on 07980 412 752, any day,

Anytime between 9am and 9 pm.

WHAT KIND OF SUCCESS HAVE YOU HAD SO FAR?

We worked with a photographic company and in

just 3 months their bookings went up over 712%.

A part time engine tuner was able to realise his dream of

going full time, one month from the launch of his website.

CHARITABLE SUPPORT

It may make you feel good to know that we donate 10%

Of all our profits to charities. One of the main ones being

A childrens hospice in Stockton on Tees.

CONTACT DETAILS

Sales Director David: 07980 412 752

CEO Duncan: 07795 681 507

Click for First Page Google Website

Click for PWP Web Design Website

Click to Email Us Here

Ultimate Online Marketing

Ultimate Online Marketing

There is a lot more to successfully marketing your business online, than just having a pretty website. A pretty website is no good at all if nobody can find it.

So, you want to market your business online, or increase the effectiveness of your current website. I will give you some advice here which will help you on the road to better success!

The secret sauce is to have your website optimised for the keywords or keyphrases that you want to be found for. Make sense? Well statistics show that each webpage can manage to be effectively optimsed for just two keywords. If you have a business that operates in several areas, I would suggest a separate webpage be optimsed for each area.

That's the website, onsite optimisation. But your website needs more than just optimisation so Google likes it. In fact just as important is that it has to be easy for your potential customers to find their way around it, and to easily contact you. How can you achieve this? Having an easy to follow menu in plain sight. But, the most important aspect of any website is your phone number.

Phone numbers should be in large text (not an image) in the top right of every page. Phone numbers should be preferably local but a mobile is second best. Don't waste money on 0800 numbers or 0844 (local charge) numbers. Nearly everyone's uses mobiles today so having an 0844 number actually costs then money. You don't want to be putting this barrier between a customer and yourself!

The content on the page has to be attractive, in that it is what your potential customers are expecting. They need to know they can trust you.

The Next Step

Now your website is looking the part, both visually and to the Google spiders, you need to let people know about it. This is all about building links. But don't get all your links from one type of source, such as directory listings. Actually Goggle is starting to dislike directory listings so be careful with these. Build your links from places like Google plus, Blogger, you Tube, Facebook, Twitter, Forums and by article submissions.

If this sounds simple, to some it is, but to get it right requires the assistance of an SEO expert. They will make sure the links are relevant and promote the keywords you want. Submitting links is very time consuming, so many businesses outsource this to companies like mine, PWP Web Design. My details are below:

Website: www.pwpwd.co.uk
For Web Design Click Here
For SEO Click Here
PWP Facebook Page Click Here
Email: info@pwpwd.co.uk
Mob: 07795681507

Marketing - Not for Idiots

Not for Idiots

When you spend so much time talking to fellow business owners, do you despair? I am shocked on an almost daily basis as to the lack of business knowledge most of these people have. Certainly in the good old days (remember them), you could get by with just being good at what you do. But people, the world has changed.

It is no longer good enough for you to be good at what you do.

You really should understand cash flow, you really should know where your customers are coming from and how they found you. You should know what your average profit per customer is and how much you have to spent to get them in the door.

I have been in business many years and I have tried most things. Loving innovation and change I lap up books on how to..... How to start a business, how to manage your accounts, how to sell, how to market your services. And this is continually changing so you need to keep up to date. All this is of course in addition to keeping abreast with the latest goings on within your business sector.

If you can’t sell – you’re doomed!

Let me clarify, if you are a one man band or can not afford to hire someone in with sales experience you are doomed. How many people in business just expect people to come to their door? It just doesn’t happen as much today. My God, even the prostitutes are advertising!

Here is some Free advice if you’re interested on marketing your business.

Ask yourself, how many ways are there to market and promote my business? Write them down. Things like TV may be far too expensive so you can cross them off your list for now. But what about the others? What about radio – quite expensive with diminishing audiences that would have to listen at specific times of day to hear your 4 times a day ad. What about paper advertising. Now I would say this depends on your business. Emergency service like 24 hour plumbers and electricians may do well from these. But again for the majority of us you have to appear in front of the reader when they are in buying mode.

You have to be in front of a prospective client when they are in buying mode.

That should trim down a few advertising mediums. Think now about the internet, or rather Google. Nowadays people “Google it” don’t they?  I know I was looking for a 6 panel internal door and Google was where I went to check prices and local stockists. And I bought one after ringing a local supplier.

If you are not on Google your business is Doomed!

Bill Gates said if you don’t have a website, you very soon won’t have a business. The world has become more focused since then. Since 93% of all searches in the UK are done on Google, you have to be there or you are Doomed!  Actually its much worse than that. You see Google's first page gets about 94% of all the clicks. So all the other thousands of pages are fighting over 6%. So the hard reality of it all is, if you are not on the first page of Google your business is doomed.

Duncan Malloch is an entrepreneur and an investor. Since 1978 he has had a keen interest in electronics, computers and the web. Since 2000 he has been quite heavily involved in business and has built up a great understanding of how it and how money works. When the financial collapse came he set up Red Kite Solutions to help local businesses get their fair share of that Google market. You too can tap into this huge resource at www.red-kite-solutions.co.uk Email by clicking HERE

Why you don't want a website

Background - My background is in electronics, stretching back 30 years. By electronics I mean repairing state of the art equipment down to basic component level and programming computers. My digital background covers online marketing and photography.

So then, I suppose you are wondering why you don't want a website? 

Millions of businesses have websites, and sadly the vast majority of those businesses do not understand that having a pretty website is a waste of time, effort and money! A website has to be a marketing tool. So, then what is the difference between a website and a marketing tool. For me this comes down to where your website appears in the search results for your targeted keywords.

Independent statistics show that well over 95% of all clicks are given to those websites on page 1 of Google. The most going to those sites listed above the fold. The fold is the area seen on your PC, tablet or phone without you having to scroll down.

Here at PWP Web Design we guarantee to get your website listed on the first page of Google, with the ultimate aim of having you above the fold for your chosen keyword or phrase. If you appear anywhere else having a website is pointless.

How we guarantee page 1 natural listing.

There are thousands of businesses wanting to be on page 1 of Google for any given keyword or phrase, so competition is high. In order to guarantee you a page one natural listing our web technicians carry out extensive research into that competition using select keywords. Should that research show that a page 1 natural listing would be extremely difficult and perhaps more importantly very expensive, we would suggest other appropriate keywords, or turn your business down. Our business ethos is to get businesses onto page one, which keeps you delighted because your marketing tool now generates extra revenue for your business and keeps you as a client. The alternatives are just a waste of marketing efforts, budgets and result in high turnover of dissatisfied clients. Please note this is not pay per click advertising.

Think of your website this way.

You have a beautiful car, but it is kept in your garage where no one but you can see it. Or you have 10,000 flyers printed and they all go in the bin, no one gets to read them. Marketing, online or otherwise is only effective if it get seen by your target audience.

This is what we aim to do for you. A simple and effective online marketing tool to drive more customers to your business.

Contact PWP Web Designers and Search Engine Optimisation Experts.

All consultations are free and where possible our field service teams like to conduct meetings face to face.

Please contact Duncan and the team by email: info@pwpwd.co.uk