Diet or a Big Slice of Pie

Diet or a Big Slice of Pie?

To help educate potential clients or business owners interested in website design and search engine optimisation; we are finding that by using metaphors and analogies we promote better understanding. Today’s article is one of many more to come, so please bookmark our blog for further updates.

We see many business owners who have their companies on strict diets. Because their internet marketing is not targeted correctly. This means that their slice of the pie is very thin indeed and correspondingly, results in low enquiry rates and not much business.

What can you do to fatten your business up and get a more significant piece of pie? First of all you need to find out what your potential clients are searching for, and how many of them there are. You can do this by using the “Google keyword tool”. This will give you a breakdown of how many searches are being carried out on Google over the last month, both locally and globally.

Let me introduce you to the pie, your potential clients. In the UK over 93% of searches are carried out using Google. You can optimise your site for Bing, Yahoo any of the others, but that is a diet that could seriously harm your business!

So now we know which piece of pie we want – Google pie please. But, the Google pie comes in lots and lots of slices, (search result pages). Independent research gives us fairly accurate insight into the size of these slices. Here they are in size order. I suggest you go greed and go for the biggest slice!

75% of the Google pie - that is 75% of your potential customers will click on a business that appears in the top half of the results on page one.

19% of your potential clients will click on a business that is listed in the bottom half of the page one results.

This means that a massive 94% of business that it generated through online marketing with Google comes from page one.

The remaining 6% of the pie is distributed among all the remaining pages.

If you know what your target market are searching for, then now you need to optimise your website and target your marketing to get onto the first page of Google, preferably the top half. At PWP Web design we say that if you are on page one for your required search phrase, then you have a great online marketing tool. If you appear anywhere else, you just have a website – and a business on a diet! The decision is yours, let us hope your business soon has a bulging waistline.

PWP Web Design and Search Engine Optimisation guarantees to get your company on to page one of Google’s natural search results.

Contact them today at: blog@pwpwd.co.uk

Why you don't want a website

Background - My background is in electronics, stretching back 30 years. By electronics I mean repairing state of the art equipment down to basic component level and programming computers. My digital background covers online marketing and photography.

So then, I suppose you are wondering why you don't want a website? 

Millions of businesses have websites, and sadly the vast majority of those businesses do not understand that having a pretty website is a waste of time, effort and money! A website has to be a marketing tool. So, then what is the difference between a website and a marketing tool. For me this comes down to where your website appears in the search results for your targeted keywords.

Independent statistics show that well over 95% of all clicks are given to those websites on page 1 of Google. The most going to those sites listed above the fold. The fold is the area seen on your PC, tablet or phone without you having to scroll down.

Here at PWP Web Design we guarantee to get your website listed on the first page of Google, with the ultimate aim of having you above the fold for your chosen keyword or phrase. If you appear anywhere else having a website is pointless.

How we guarantee page 1 natural listing.

There are thousands of businesses wanting to be on page 1 of Google for any given keyword or phrase, so competition is high. In order to guarantee you a page one natural listing our web technicians carry out extensive research into that competition using select keywords. Should that research show that a page 1 natural listing would be extremely difficult and perhaps more importantly very expensive, we would suggest other appropriate keywords, or turn your business down. Our business ethos is to get businesses onto page one, which keeps you delighted because your marketing tool now generates extra revenue for your business and keeps you as a client. The alternatives are just a waste of marketing efforts, budgets and result in high turnover of dissatisfied clients. Please note this is not pay per click advertising.

Think of your website this way.

You have a beautiful car, but it is kept in your garage where no one but you can see it. Or you have 10,000 flyers printed and they all go in the bin, no one gets to read them. Marketing, online or otherwise is only effective if it get seen by your target audience.

This is what we aim to do for you. A simple and effective online marketing tool to drive more customers to your business.

Contact PWP Web Designers and Search Engine Optimisation Experts.

All consultations are free and where possible our field service teams like to conduct meetings face to face.

Please contact Duncan and the team by email: info@pwpwd.co.uk