Microsites and Their Benefits to Business

Today’s business world comprises of several amazing things and one of them is the ability to create sub brands of the main brand. Traditionally, companies who had a strong brand could translate this into sub brands. These individual sub brands served to strengthen the company’s overall image, and add consistency. Now with advancements in website technology, the modern business age has added its own trends regarding the marketing of these sub brands and a popular way to promote them is known as microsites.  

So what exactly are these microsites? Basically they are smaller, more focused websites which concentrate on a specific product, service or geographical area. A microsite when used as a single individual web page that functions as a discrete entity within an existing website is referred to as a landing page. Today many top businesses have various websites for each product or sub-brand they wish to market. These targeted websites provide many benefits not only to the specific product but to the parent brand and its umbrella of products or services. A microsite should carry across the design theme and feel of your main website and be tightly focused. Usually the webpage is very heavily and highly optimised using identified and specifically targeted keywords or phrases, to attract specific customers.

As there are several benefits of creating microsites, many companies are now jumping on this successful bandwagon. There are thousands of microsites online all over the world. Many feature great content and use creative techniques to promote your services or products. In order to increase your sales of particular products or services, businesses continuously develop new targeted microsites to gain amazing results. Let’s have a look at the benefits that you can expect by having a microsite designed for your business:

• ·         As a business owner the first thing that you should consider when thinking about your professional website is SEO. Search engine optimisation is the key factor in successful online marketing. Microsites have their own unique URL’s, or web addresses which help your customers to find your products and services more easily. Keyword analysis will allow you to choose a rich domain name that will give added power to get found in the popular search engines like Google.

• ·         Microsites are an effective branding option for those businesses who are looking to launch new products or services. You can use them to specifically focus on your target market which will make you stand out as an expert.
• ·         Creating microsites are recommended should you wish to update detailed information about new products and services, resulting in more engagement and contact with customers.

• ·         Microsites can be designed to market seasonal promotions that may have short life span. There are several businesses that use this technique successfully to market their at key times of year.
• ·         A microsite makes the perfect experimental marketing tool. If you want to experiment with your online strategies then this could be your best option.
• ·         The best benefit a small microsite gives you is that it is the cheapest way to get your business online. Because these microsites have less pages and are highly targeted means that they can usually be developed and designed easily, quickly and cheaply.

Above are just some of the benefits of microsites. Your business can gain much more by hiring the services of a web designer with microsite design experience. The one aspect to remember is to focus on just one product, one service or one geographical area. Figure out who your target market is and then your designer can combine this information with keyword analysis to create an effective, fully optimised online presence for your business. 

Duncan Malloch is the microsite specialist at PWP Web Design

You Can Have Great Web Designs and Great Customer Service

Web design services have gained immense popularity as an effective way to boost customers to your business. As one of the best internet marketing techniques, various website design companies have sprung up as everyone tries to find a niche in this lucrative industry. While this is commendable, it has presented a whole new challenge to potential clients and consumers. How do you choose among the plethora of web page designers available?

PWP Web Deisgn Services

To ensure that you get a transformational service which will help your business to the next level, web design skills on their own, are simply not enough. There is need, as with any business, to ensure that your chosen web design company has impeccable customer service. While most of the companies offer a great web design service, their downfall comes with very poor customer service. What should you look for? Customer services which offer easy access between the client and the designer. Thus enabling you to get the best overall product to promote your business online. To arrive at the perfect combination of the two, is surprisingly easy when you think about it. You have to choose a web design company, not have them choose you as a client. If when you call your company you here “sales chatter” in the background, then you know it is a call center. The chances of getting through to the person designing your website, is almost nil, once you have handed over your bank details! The smaller web design companies offer well executed, functional designs and excellent customer service, all at a great price.

Helping with Your Bottom Line

Like everything in life, to get the best out of your web development company, you just need to be a little careful. This ensures that you find a company that meets your needs and one with which you can build a long standing relationship. Building your website is a step by step process which takes both time and some basic homework into things like keyword analysis. In order that you benefit fully from web design services, it’s critical that your business goal and company message comes across and your branding is recognizable across all advertising. To achieve this, you need great two way communication, the value of this should never be underestimated; you must be able to communicate directly with your web designer inside and outside normal working hours, say from 9 to 9 everyday.  As opposed to larger, national companies who seem to care more about profit than customer service, you will have no call center to speak to, charging you high telephone rates just for being on hold!

Example websites

You don’t want that, so with a smaller independent website company you can chat to the actual person designing your website and you’ll be able to discuss  your, ensuring  every aspect is  integrated into each web page design. The message you want to get across to your customers is also vital, it is this message that will turn a website browser into a prospective customer. Make sure that you understand the full cost of your website and that there are no hidden extras. Most companies stick to their original estimate and cost only increase if extra web pages or significant redesigns are necessary.

Search Engine Optimisation

Once you have defined your business goal and have a budget in mind, choose a web design company which has the prerequisite experience and expertise to ensure you get tailored-made website designs, not rehashed templates. When evaluating your designers’ experience, look at the websites they have completed for other clients, their “portfolio” and see whether they resonate with what you want. If not, then speak to the designer and find out if they have the ability to handle what you want. Optimisation is important so you must check to see that previous clients are ranking in the top pages of Google for their target keywords.

Variety of high performance websites

To achieve an engaging design together with first class customer service, is an investment that often works out cheaper than the big companies too, just be choosy. This is the only way to meet your goals, budget and web design needs and………………………….Be Happy.

Happy people please call 07795 681 507 to speak direct to Duncan Malloch website consultant

For web design services please click here

For SEO advice please click here

For Microsites please click here

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