Lifetime Value and how to works it out for Marketing Purposes

It’s Duncan from PWP Web Design and after going on a marketing course recently, I thought I could pass on some of the things I picked up on. Marketing is my business, that’s to say marketing other people businesses is my business. This is why I absorb as much information as I can.

Let’s say you would love to start attracting new clientèle to your hair salon. There are lots of steps you can take to heighten the effectiveness of any campaign. The aspect we shall be looking at today is “life time value”. Do you know the lifetime value of your clients? If you don’t then how do you know how much to invest in order to make it worthwhile to attract them in the first place?

In this example we are using hairdressers, one because they were used on my marketing course and two my business partner David was an ex-hairdresser. You can of course substitute your own data to work out the lifetime value of your clients by asking yourself these questions.

·         What is your customers average spend?

·         How many times do they visit you, per year?

·         How long are they loyal to you?

LET’S WORK SOME FIGURES OUT:    

·         Average spend is £50

·         They visit 6 times per year

·         They stay loyal for an average of 5 years

Remember these are figures for hairdressers, your business will vary.

Now that we have these figures we can work out each customer’s life time value:

£50 x 6 x 5 = £300 x 5, = £1,500

Now you are in a very powerful position! If you know how many customers are on your books you can calculate a good idea of your turnover this year? Each customer being worth £300 per year. You can also work out how many more customers you need in order to reach your 3 year or 5 year goals. You can also work out which form of marketing or advertising will work well for you.

Let’s assume you know a really good online marketing company (you know who) are regularly getting other businesses like yours 12 new clients a year.

Those 12 new clients visit the salon every 8 weeks over the year, spending an average of £50 each visit:

That’s 6 visits per year for each new client (£300) multiply by 12

 = £3,600 of new business per year. Or x 5 = £18,000 over their loyalty lifetime!

WHAT IS THE INVESTMENT WHICH GETS YOU £18,000?    

Our research figures show Flexiads at £59 per month x 12 for the year = £708

£18,000 as return on investment of £708 as percentage is + 2,542%

WHAT THIS MEANS:

If you can answer these questions:

·         What is your customers average spend?

·         How many times do they visit you, per year?

·         How long are they loyal to you?

AND you have a good idea of the conversion rate of each marketing strategy.

FURTHER ADVICE:

There is a great blog on the life time value of customers – CLICK HERE

More information on PWP’s Flexiads – CLICK HERE

UK Marketing Magazine – CLICK HERE

About the author:

Duncan Malloch is an entrepreneur from the UK with specialism’s in online marketing, website design, search engine optimization and coaching. If you are looking for a one stop shop to promote your business online, visit the PWP Web design website by CLICKING HERE. Thank you

You Can Have Great Web Designs and Great Customer Service

Web design services have gained immense popularity as an effective way to boost customers to your business. As one of the best internet marketing techniques, various website design companies have sprung up as everyone tries to find a niche in this lucrative industry. While this is commendable, it has presented a whole new challenge to potential clients and consumers. How do you choose among the plethora of web page designers available?

PWP Web Deisgn Services

To ensure that you get a transformational service which will help your business to the next level, web design skills on their own, are simply not enough. There is need, as with any business, to ensure that your chosen web design company has impeccable customer service. While most of the companies offer a great web design service, their downfall comes with very poor customer service. What should you look for? Customer services which offer easy access between the client and the designer. Thus enabling you to get the best overall product to promote your business online. To arrive at the perfect combination of the two, is surprisingly easy when you think about it. You have to choose a web design company, not have them choose you as a client. If when you call your company you here “sales chatter” in the background, then you know it is a call center. The chances of getting through to the person designing your website, is almost nil, once you have handed over your bank details! The smaller web design companies offer well executed, functional designs and excellent customer service, all at a great price.

Helping with Your Bottom Line

Like everything in life, to get the best out of your web development company, you just need to be a little careful. This ensures that you find a company that meets your needs and one with which you can build a long standing relationship. Building your website is a step by step process which takes both time and some basic homework into things like keyword analysis. In order that you benefit fully from web design services, it’s critical that your business goal and company message comes across and your branding is recognizable across all advertising. To achieve this, you need great two way communication, the value of this should never be underestimated; you must be able to communicate directly with your web designer inside and outside normal working hours, say from 9 to 9 everyday.  As opposed to larger, national companies who seem to care more about profit than customer service, you will have no call center to speak to, charging you high telephone rates just for being on hold!

Example websites

You don’t want that, so with a smaller independent website company you can chat to the actual person designing your website and you’ll be able to discuss  your, ensuring  every aspect is  integrated into each web page design. The message you want to get across to your customers is also vital, it is this message that will turn a website browser into a prospective customer. Make sure that you understand the full cost of your website and that there are no hidden extras. Most companies stick to their original estimate and cost only increase if extra web pages or significant redesigns are necessary.

Search Engine Optimisation

Once you have defined your business goal and have a budget in mind, choose a web design company which has the prerequisite experience and expertise to ensure you get tailored-made website designs, not rehashed templates. When evaluating your designers’ experience, look at the websites they have completed for other clients, their “portfolio” and see whether they resonate with what you want. If not, then speak to the designer and find out if they have the ability to handle what you want. Optimisation is important so you must check to see that previous clients are ranking in the top pages of Google for their target keywords.

Variety of high performance websites

To achieve an engaging design together with first class customer service, is an investment that often works out cheaper than the big companies too, just be choosy. This is the only way to meet your goals, budget and web design needs and………………………….Be Happy.

Happy people please call 07795 681 507 to speak direct to Duncan Malloch website consultant

For web design services please click here

For SEO advice please click here

For Microsites please click here

Get Success – Get a Website!

If you don’t have a website, it’s the same as trying to compete with a farmer who has acre upon acre of land, and you have a small back garden. You are simply missing out. That said it doesn't mean that by having a website, you are guaranteed business success. You need to recognise its potential and commit resources to take advantages of all the benefits. If you want to increase your brand recognition, or want more potential clients to visit you online, your website is the ideal place to make this happen.  Most businesses conduct themselves in ways that are professional, efficient and ethical, yet their image, as portrayed by their website paints a completely different picture. If this rings any bells, please consider the following advice:

Despite what People Say – A Book is Judged by its Cover!
Your website is sometimes your first impression prospective clients have of your company. What does it say about you? Not so much in words, but in the design, the overall feel of the site? We’re not saying your website has to be a masterpiece winning design awards. What we are saying is if you fall below the standard of design quality set by your competitors, you can’t expect to win business from them, can you? If your website looks like it was put together by a school boy, then people will correctly or incorrectly assume that your business is unprofessional, incapable and untrustworthy. You only have 2 seconds to Wow your potential customers. If you were a client, would you be compelled to stay?
A well designed website that engages with your clients can work wonders for your business. It instantly feels right and that your company is professional, reliable and trustworthy – top quality. This professional, polished look for your website doesn't have to cost you a lot. It should be looked at as an investment; you just need to find a web design team that can give you these benefits.

Content is King!
Your potential client will most probably have found you by typing specific search terms into Google. Make sure that the web page they land on gives them exactly what they are looking for. It’s important to understand your target market and know what they want and how they like to be treated. Are they visual people? Do they like images, or detailed text?

Your home page should be about your company, tell the world who you are, what products and services you provide, and the benefits of choosing you over your competitors. Keep the text short here your customer could be put off by information overload. You can always add Click Here for more product information. Give your potential customers reasons to keeping coming back to your website. Engage with them by offering things like tips, tutorials and special offers. Keep your content interesting and informative.

Guide Your Client with Excellent Website Navigation.
No-one likes being lost, do they? Your web designer should make sure that no how complex your business is, your website is easy to follow. Being able to effectively direct clients by channeling them to the products and services they need is of the utmost importance.  We suggest creating a plan, like a family tree, to understand the navigation aspects of your website before you do anything else! Make sure that it is user friendly and allows customers to easily find exactly what they are looking for.

I’ve Got a Ferrari!

Actually, I haven’t, but, if I did I would want people to know that I had one. It would be no good tucked away in the garage 24/7. It’s also the same as having your business card sitting on your desk or in your wallet, they do no good there! A great website gets you noticed, gets your business out there and this aspect of getting your website found is called SEO or Search Engine Optimisation. It is the fine tuning of your website so that the search engines, like Google, find it and place it in front of all those prospective customers. Search Engine Optimisation is a difficult subject to keep abreast of. But you don’t have to be a specialist; you hire one to make sure your website is found by the search engines and your target audience. PPC (Pay Per Click) is another way that can get you in front of them. You control your budget, keywords etc; under the umbrella of a campaign. If SEO isn't for you, maybe this will enable people searching for your products or services, find you more easily.

Link Juice
Link Juice is how some people describe the effect obtaining a link from another website to yours affects its ranking. An easy way to add link juice is to add your website link to your listings on online directories. Most directories will also give you the option to give a brief description of your business too. Adding your web address will help direct prospects to your website where they can find all they need to know about your business. Be careful though, other websites which take payment for links, or, all they do is provide links and nothing else are sometimes called link farms. A link from one of these link farms can damage your website, sending it the wrong way in the rankings. This is one reason why we would recommend professional help from a specialist SEO consultant.

Would You Prefer New and Fresh, or Old and Withered?
There is nothing worse than being out-of-date. The same is true for your website; it has got to keep your customers informed of new product lines, new offers and new services. There’s nothing worse than visiting a website in Easter to find all the Christmas offers still there! Make sure you choose a web designer who will manage these updates for you as frequently as necessary.

Have You Heard About The Latest Movie? 
Facebook and Twitter are the places where you hear about the latest happenings. New movies, new albums and your new products! Yes today, more and more businesses are using these forms of social media to inform online communities about their line of work. You can create your own Facebook page and post articles about your company, promote new products and offers and invite people to follow and like you. These forums, tweets and blogs provide a means for customers to interact directly with you and each other. It is this ability to share knowledge with others that will help to build your company’s brand and elevate your company’s position within your specific sector. It is easy to post press releases, hint and tips onto your website and then share them to your blog, Facebook and Twitter. When visitors see them, they too can share with their friends. Utilising these social media facilities also has the added benefit of giving your website SEO links which help you rank even higher in the search engines.

Summary.
There are many things you can do to make your business website more successful, and reflect the professional qualities of your products and services.  Your website is a marketing asset, a true business investment.  Take time and ensure the design feels appealing. The content is interesting, informative, and the site is easy to navigate. Next see what you can do to promote your website using SEO techniques to get it found more easily by the search engines.  Don’t forget the simple things too. Things like adding your web address to your business card and including it on other forms of advertising like posters, brochures and your company vehicles.

Links:
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Google Penguin 2.0 Update

If you haven’t yet heard about the latest Google update, referred to as Penguin 2.0 you will! Why? Well because this will affect websites who use, either intentionally, or unintentionally, manipulative SEO practices!

What is a manipulative SEO practice? That I suppose is the million dollar question. Looking back at previous updates these have been things like paid listings on various websites and directories. The first to go were links from so called link farms, basically websites just set up to get money just for putting links back to another website. Since then it has been difficult to say which links are going to get penalised and which aren’t?

It amazes me that the likes of Yell.com, Thompsons and the like are still in business. There business is taking money for links back to websites? The difficulty as a webmaster is knowing where the black and white is, but there is a lot of gray about! Of course Google cannot say how its algorithms work, because even more cheating would go on.

The problem as I see it is down to Google in the first place. Any search result or web page ranking that has anything at all to do with back links is simply asking for trouble. I have wrote an answer to Matt Cutts on his blog with what I think is the answer. AS I see it Google are chipping away at the black with a tooth pick, instead of using some good old TNT!

These pesky back links are to blame. Unless you have a lot of friends in very high (ranking) places, you are always going to struggle. The focus should be, and should always have been on the design, structure and content of the website. By using Google very own tools webmaster can find out the popularity of certain words throughout their website. Presumably a website that has “Ford Cars” appearing more times than any other phrase will have something to do with Ford Cars. You don’t have to have 1000 back links to discover this. Also if a website has 99 pages about wedding photography, then you can be fairly certain the whole website has lots of information on wedding photography – a lot more than a 3 page website, for instance.

Websites should also be easy to navigate, not for Google, but for the people who want to use it. Next you should have not just page after page of text, but also include pictures and videos. Matt Cutts has always said that “content is king.” At the moment it is on the substitute’s bench, but I hope, really hope that one day soon, it really will be the prime consideration when judging a website.

My name is Duncan Malloch and my company is PWP Web Design which offers customers around the World advice on web design and search engine optimisation. Were on Facebook and Twitter too

Web Design Darlington

web design examples one

As a part of business world we all know how it is difficult to get business and how much efforts it need to get profit from your website? Today with the reaching of internet in everyone’s hand, before using any product or service, customer first search about the company over the web and after confirming all the things, they make their decision.

With such a boom in internet world, every business owner wants to make their website visible for more visitors to gain more profit and rank on search engines. But is only visibility matter to get high business? Or are there other factors too that can affect your online business? It’s a fact that visibility on search engines is necessary but if you look on other side, you will notice that there are various factors that are essential too with online presence.

One of the major factors is designing of the website. It is the first thing that customer see when he/she search about your services and products. The layout of the site, its content and images all are part of the website designing. We all live in a world where everything keeps on changing and in this living environment, having a normal website with some flashy templates will not provide you desired results. You need to make your site in such a way that it attracts more and more customers and apart from this makes your potential customers to stay on your site so that they read about your services and take a look on your products images as well.

web designs example two

Don’t make your website just like an online page. Make it responsive for your precious customers and to make it alive, it needs a professional touch such as Web Design Darlington. Genuine content, designing the site by keeping the concept of SEO in mind and how to generate the revenue is all what these experts do while designing your site. They create your online presence in such a way that it helps Google to rank the site on top results.

Getting business in SEO world is really hard if you don’t have knowledge about how search engines actually works? To make internet presence, a unique, attractive and professionally designed website is all needed and you can get all this with the help of Web Design Darlington. In addition they offer you advices about how can you constantly stay on top pages of Google? And what are the factors you need to consider while running your marketing campaign to generate more revenue?

So now if you are looking for such a firm, remember to do your job first for finding the best SEO and web design professional. Fake companies present everywhere and therefore various companies are there who claims to provide you best, even when they don’t have appropriate experience in the field. While browsing the net check online reviews and compare several company offers, and then make your choice of hiring the expert and professional firm.

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