Adobe Muse: How to add the Google plus Button

This "how to" video shows  Adobe Muse users how to add the Google +1 button to their websites. More videos are available on our you tube channel CLICK HERE

If you are looking for a professionally designed website, optimisation for your current website, reliable web hosting or just need some friendly advice pop along to:

PWP Web Design at www.pwpwd.co.uk

You will find direct numbers to the consultants listed on the website

Where Do Your Customers Come From?

How to keep Track of Phone and Email Enquiries

When you receive a phone call or email into your business, it is vitally important to track the original source. Tracking of all your marketing activities is absolutely crucial. Once you know what is working and what isn’t you can reallocate your marketing activity for maximum effect.

If you have Google analytics installed into your website you are provide with a fantastic tool to tell you what is going on there. But and yes, this could be a big one. Analytics doesn’t tell you if a prospective client rang your phone number from your call to action in your websites description. Because they can do this without even clicking on your website!  If they send you an email from your website, you can set up goals to measure this. I like to set up a goal as reaching the thank you page for this purpose. But once again analytics does not tell you if a customer decided to call your business from the phone number they got off the website.

The challenge seems to be figuring out where your phone call enquiries come from. There are several ways you can monitor this. The most effective, fool proof way is to have a separate telephone number for different marketing activities. One for leaflets, one for advertising in local press, and another for your website. Each month you can get an itemised bill which will show the volume of calls received from each marketing source. The second and cheaper alternative is to ask everyone who calls where they got your number today. Then log them all on a simple tally chart like this.

Day/Source	Leaflets	Press	Website	Word of Mouth	Saw Van
Monday	II	I	IIII	I
Tuesday	I	I	III		I
Wednesday	II	I	IIII	I
Thursday			IIII	II
Friday	II		IIIII II	I

A more comprehensive method of tracking would be the use of a sales funnels like this one:

Name/Source/Action	Source	Enquiry	Follow Up 1	Follow Up 2	Sale
Mrs Smith	Website	Phone			£59.99
Mr Brown	Leaflet	Email	28 Jun 13	1 Jul 13
Miss Jones	WOM	Phone	28 Jun 13		£215.00
Mr Black	Website	Email	29 Jun 13	3 Jul 13	£87.49
Mrs White	Press	Email	1 Jul 13	4 Jul 13

Using these simple tools will make your business more profitable! Without them you will never know where your customers are coming from, and by association you will not know where your profits come from either.

Duncan is an Entrepreneur with specialist skills in website design, search engine optimisation, marketing, photography and electronics. Please do subscribe to our channel to keep up to date, you can also follow PWP Web Design on Twitter and Facebook

How to get Websites to Page One of Google - Naturally

No Quick Fix

People who understand a little bit more about websites and SEO often ask me, so how do you get websites to page one of Google?

The Secret Formula!

You apply optimisation techniques offsite and to each webpage. - Easy yeah?

How do you successfully optimise?

Now this is the real question! In 1978 I started my career in state of the art electronics, from basic circuits to advanced radar and lasers. Of course software development and electronics go hand in hand, so there was a lot of that too.

The first computer I worked on actually used gears to compute intercept courses in Fighter jets. My experience of personal computers included VIC20, Commodore 64, Amiga, Apples and of course, all sorts of PC's.

When I decided I wanted to go self employed I left the world of aerospace electronics behind and followed my other passion as a full time photographer in 2000. Since then I built my own websites and followed every twist and turn to ensure they were as high up the search results as possible. The main trick, if you can call it that, was to give customers, not Goggle, what they wanted. Content, be that text or images. You have to get this right, because poor content will not see your website rank well, no matter how good the SEO is.

Once the content is there, then attention is turned towards the SEO. How do I design my SEO, well that is the £12,000,000 question. I have a system - a proven system, that works for everyone of my clients. If you can spare £12,000,000 I will give you the system. If you don't have that kind of money, do what I did and continue to do, research, read, do then research some more.

Facts

Google is the number one search engine in the UK. 94% of all clicks go to page one, with a huge amount of these going to the top half. So for us page one isn't enough, the profit is at the top.

PWP Web Design

We are a small business UK based who prefer to help the smaller businesses. We pride ourselves in outstanding customer service, with a personal touch. If you have a small or medium sized business and could benefit from a fantastic page one presence our details are:

Sales: 07980 412 752
SEO Consultant: 07795 681 507
PWP Web Design: CLICK HERE
First Page Google: CLICK HERE

Your Business on the Web - SEO

SEO for Beginners

You need new customers who don’t know you exist

It doesn’t matter how good your business’ website is, without visitors, it’s never going to achieve its’ full potential for your business.  Chances are, if your website has been online for a while, when you type in the name of your company it’ll pop up in the search results somewhere near the top.  The problem is, the only visitors you’ll get are those who already know you exist – what you really need are new customers who don’t know you exist.  This is where SEO becomes at least as important as the website itself.

What you need are visitors looking for the product or service you offer.  People use search engines, like Google to find things that they want - if they’re looking for an accountant in Darlington, they’ll type ‘accountant in Darlington’ into a search engine.  If you’re an accountant in Darlington, that’s what you need your website to be listed under.  The good news is, it’s not as difficult as you might think.

On Page Optimisation

The main thing you need to do to begin with is ‘on-page’ optimisation - telling the search engines what your website is about.  Sounds obvious, but it’s amazing how many websites don’t do this. If the heading of your home page is something like ‘Welcome to our website’, you’re not really telling them much. So how do the search engines know what your site is about?  It’s all about keywords or phrases that describe what your business does - you need to get them (like ‘Accountant in Darlington’) in the page title and description. The Header tags should include relevant keyphrases too and have them scattered, sparingly, throughout your main text. The search engine spiders - as they are called 'crawl' or ‘read’ your web page and then have a better idea what your website is all about.  On a basic level, that’s all you need to do for ‘on-page’ optimisation, if the competition from other websites is low for your chosen keywords. Things get much more complicated when you start getting into ‘competitive’ keywords and companies can spend thousands of pounds to get to the top of the results.

If you’re just starting out, and have enough spare time, read as much as you can on SEO, choose your keywords, make some changes to your site and above all, be patient! It take time for the search engines to update the information they hold on your website.

If you don't have the time, or the skill to get your website to the top of the searches for your chosen keywords, this is when you need to hire a professional company.

PWP Web Design

PWP web design are a UK based web design and SEO company, who can help you attract new customers by optimising your on site and off site information. They have two websites you can take a look at:

PWP Web Design and SEO

First Page of Google SEO

Email is: info@pwpwd.co.uk

Some business help is available in the form of grants. For businesses in the North East, please try NBSL

Google Page one Naturally

Search conducted 6th April, 2013

How many people do you know, who can

Talk the talk, but cannot walk the walk?

When it comes to getting your business

To Page one of Google, I bet many people

Have told you they can do it.

How do you know if you can trust them?

I typed into Google on 6^th April, 2013

“google page one naturally” and whose

Website came up first on page one out of

1,540,000,000, yes that’s first out of

1,540 MILLION!

PWP Sister site of course!

This website isn’t as “flash” as our main website

But it just goes to prove, we can, and we do get

businesses to page one.

WHY PAGE ONE?

Googles page one attracts 94% of all the clicks!

The top half of page one nearly 80%

This is where the customers and the profits are.

I TRIED IT BEFORE AND IT DIDN’T WORK

That could be down to several reasons. First being

That you never got to page one. Maybe your

description didn’t have a call to action. Maybe, your

website was uninspiring. Whatever the reason we

are here to help you succeed.

I BET IT COSTS AN ARM AND A LEG!

It should do! But we prefer to have lots of customers

paying a little, rather a few customers paying a lot.

How does £59 a month sound? That’s for the website

SEO and our marketing expertise too. Come

on you know this is a great investment?

HOW SOON CAN I GET STARTED?

Once your website has been checked over. Then

we can begin all the off site SEO stuff. Month by month

your website will soar through the rankings to end

up on page one of Google.

WHAT DO I DO TO GET STARTED?

We like to talk to all our clients, it’s no good

Bringing lots of customers if your business can’t

Cope with the extra numbers. Please call our

Sales director David on 07980 412 752, any day,

Anytime between 9am and 9 pm.

WHAT KIND OF SUCCESS HAVE YOU HAD SO FAR?

We worked with a photographic company and in

just 3 months their bookings went up over 712%.

A part time engine tuner was able to realise his dream of

going full time, one month from the launch of his website.

CHARITABLE SUPPORT

It may make you feel good to know that we donate 10%

Of all our profits to charities. One of the main ones being

A childrens hospice in Stockton on Tees.

CONTACT DETAILS

Sales Director David: 07980 412 752

CEO Duncan: 07795 681 507

Click for First Page Google Website

Click for PWP Web Design Website

Click to Email Us Here